Organisation
Rubio Verde Ltd
Role
Founder
Overview
MARA Solutions revolutionizes hotel reputation management by enabling you to respond to guest reviews swiftly and efficiently from a centralized inbox. Our personalized AI crafts responses seamlessly, capturing your hotel's unique voice, even with different team members. Equipped with automated reply settings and daily notifications, MARA ensures no review goes unnoticed. With intuitive analytics and tailored insights, improve your hotel's ratings effortlessly while focusing on quality and cost-effectiveness.
AI Reputation Management Software for Hotels
We found MARA as my first startup in 2020. After we started as analytics software for User generated Content for Consumer Good, analysiing for example all reviews of Decathlon, we did a pivot to focus on review replies for Hotels. This developed to a Reputation Management Software service hotels globally.
The project is developed with Python for the backend and React for the frontend, AWS, Docker and a PostgreSQL database to ensure operational stability and efficiency. Like the product, the infrastructure has gone through many iterations and I programmed the first dashboards with R and R Shiny.
I spent almost 5 years there with my co-founders as CTO, building up and managing the product and development team. At the same time, I did my PhD. As the company became a small, stable company and I wanted to achieve more growth, I founded a new startup and am only involved on the side.
The company now has hotels all over the world and we generate almost half a million review responses a year with our AI.
