Organisation
Rubio Verde Ltd
Role
Founder
Overview
WPF Community is a mobile app for iOS and Android that empowers users to achieve their weight loss goals through Christian Wolf’s protein fasting method. Leveraging chat groups and a custom habit tracker, users boost their motivation and consistency. With over 10,000 active paying customers, WPF Community ensures no one is left behind, offering expert Q&A sessions, a robust recipe library, and engaging gamification features. These elements together create a comprehensive path to achieving your dream body without compromise.
B2C Community App with 10,000+ active Users
In March 2023, the WPF Community app was launched to simplify and enhance the journey of weight loss through protein fasting, a method pioneered by Christian Wolf. As a founder I supported not only the technical side, but also build our content strategy and organised our influencer marketing as well as the community.
Utilizing cutting-edge technology, we developed a reliable app for both iOS and Android platforms, focusing on delivering a seamless user experience. We used NestJS for our backend and React Native and React for the Frontend. Our infrastructure runs on AWS and Azure.
In my role, I oversee strategic planning, manage app development, and guide the team in our mission to facilitate user success. I actively engage in app design and feature development to ensure our offerings meet our community's needs.
In a short time, we have gained the trust of over 10,000 active paying customers, creating a vibrant community that fosters motivation and accountability for users committed to achieving their dream body through protein fasting. Together, we are revolutionizing the approach to weight loss and fitness.
